Dandelion Strategies helps companies around the world grow, evolve and transform through their people. We bring organizational culture, employer value proposition (EVP) and employer branding together to help businesses prepare their people for what comes next, build a culture that supports their ambition, and attract the talent they need.
Whether you’re scaling your business, navigating change, redefining your company culture or need to (re)develop your EVP, we help you turn your ambition into something people understand, believe in and act on.
When companies come to us:
- Your business is growing or changing, and the culture that brought you here needs to evolve with it.
- Following a merger or restructuring, people are unsure what the new organization stands for and what is expected of them.
- You’ve defined your company values, but they don’t reflect how people actually work.
- You’re struggling to attract the people your business needs, and your employer brand isn’t helping.
- Your EVP no longer reflects who you are as an employer or what you can genuinely offer.
- You’re expanding internationally and need a shared culture and employer brand that work across different countries.
In international organizations, we help establish what should be shared across the business and where local differences make sense.
What we do
We help companies shape who they are, how people work and why people want to be part of them.
Our work brings together two connected areas of expertise. Each can stand on its own or contribute to a broader business transformation.
Employer brand and EVP
Attract the people your business needs. Give them a reason to stay.
Your employer brand should reflect what makes your company distinctive, not simply what sounds attractive. A strong Employer Value Proposition (EVP) connects what people value about working for you with what your business needs from them.
We help you:
- Discover what makes your organization distinctive as an employer and why it matters to the people you want to attract.
- Develop an authentic, compelling EVP grounded in the actual employee experience.
- Translate your EVP into employer brand positioning, messaging and campaigns that work across different audiences and markets.
- Bring your EVP to life internally so employees and managers recognize, understand and experience the promise.
- Build the capabilities, content and processes needed to sustain a consistent employer brand.
Culture and Transformation
Build the culture your next chapter needs.
As companies grow, change or redefine their direction, the way people think, lead and work together needs to evolve. We help you understand what makes your culture successful today, what may be holding you back and what needs to change.
We help you:
- Understand your existing culture and identify the behaviors that support or hinder your ambitions.
- Define or redefine your purpose, values and the behaviors that bring them to life.
- Translate strategic priorities into clear expectations for how people work and collaborate.
- Engage employees in organizational change, helping them understand the direction and their role in making it happen.
- Identify and address the organizational conditions that reinforce existing behaviors, using our seven levers of culture framework.
- Bring your culture to life through practical initiatives, communication and everyday experiences.
Achieving alignment requires clear direction, a sustainable work environment, and bold, adaptable leadership.
How we work
People are the point. Systems can be the constraint.
Lasting change doesn’t happen simply because a company introduces new values, launches an EVP or communicates a new direction. It happens when people understand what is changing, see themselves in it and experience it in their everyday work.
We start by understanding your business ambitions and the people who will make them possible. We look at what makes your organization distinctive, what already works and what might need to change.
In practice:
- We listen before we prescribe. We talk to people across your organization to understand their experiences, perspectives and what shapes their behavior.
- We connect ambition with reality. We identify where your desired direction and people’s everyday experiences reinforce each other, and where they don’t.
- We make it tangible. Whether developing an EVP, defining values or supporting transformation, we translate insights into clear choices, meaningful stories and practical actions.
- We look beyond communication. Using our seven levers of culture, we examine the conditions that influence how people behave, collaborate and make decisions.
- We help make change stick. We work with your teams to bring ideas into practice, build internal ownership and adapt based on what happens in reality.
Our goal is not to tell people how they should behave, but to help create an organization where they can contribute to what comes next. You can read more about culture as a system in this article.
What does Dandelion Strategies do?
We help organizations turn strategy into consistent behavior. Depending on the challenge, that may involve organizational culture, employer branding, employee value propositions (EVP), leadership, or the organizational systems that shape execution. Our work focuses on ensuring that what leaders intend becomes how people actually work.
Do you still help organizations with employer branding and Employer Value Propositions?
A strong employer brand and a credible EVP should reflect how the organization actually works. We help organizations define, strengthen and activate their employer brand, while ensuring it is supported by the underlying culture and leadership practices. An attractive promise is valuable. A promise that employees experience consistently is far more powerful.
Is employer branding separate from culture?
Not necessarily.
For some organizations, employer branding is the starting point. For others, culture or organizational design is the priority. They influence each other. When internal reality and external positioning reinforce one another, organizations attract and retain people more effectively.
How is your approach different from traditional culture consulting?
Many culture initiatives focus on values, engagement or communication.
Our work also looks at the organizational mechanisms that influence behavior, such as decision rights, incentives, collaboration and leadership. Depending on the assignment, that may complement existing culture work rather than replace it.
What kinds of organizations do you work with?
We work with organizations facing change: growth, mergers, international expansion, digital transformation, AI adoption, organizational redesign or a renewed strategic direction. We also support organizations that just want to strengthen their employer brand or EVP as part of a broader people and business strategy.
Why do you work across strategy, culture, leadership and employer branding?
Although these may seem like separate disciplines, they all influence the same outcome: how an organization behaves.
A strategy defines where an organization wants to go. Leadership shapes priorities and decisions. Culture influences how people work together every day. Employer branding and an employer value proposition communicate what people can expect when they join and grow within the organization.
When these elements reinforce one another, organizations execute more consistently, attract people who thrive in that environment and create a more credible employee experience. When they pull in different directions, execution becomes harder and the employer brand becomes difficult to sustain.
Our work therefore starts with the business challenge rather than a predefined service. The right solution may involve employer branding, culture, leadership, organizational design or a combination of these.