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Turn culture into strategic advantage

We help organizations aound the world align strategy with culture and employer brand, so performance follows naturally.

Dandelion Strategies is a boutique consultancy that helps organizations turn strategic intent into consistent day to day behavior. Founded in 2009 by Ernst Schipper, we draw on more than 20 years of experience in employer branding and organizational culture to reduce the friction that slows decisions, weakens alignment, and causes well designed initiatives to stall.

We often get brought in at moments like:

  • Culture is talked about but not embedded in outcomes
  • Employer brand promises do not match employee behavior
  • An Employer Value Proposition exists, but it is not credible internally or actionable in practice
  • After growth or a merger, performance expectations and culture drift
  • Strategic priorities are clear, but organizational behavior lags

Using a clear, system based approach, we uncover how decisions are really made and align the mechanisms that shape everyday behavior, from your Employer Value Proposition and leadership signals to team structures and scalable programs. Culture is treated not as a values exercise, but as the system that determines how work actually gets done, so performance becomes consistent and sustainable.

Our perspective on culture as a system is outlined in this article

Organizations with strong, values-based cultures are nearly three times more likely to outperform peers on financial measures.
McKinsey & Company & London Business School, Organizational Health Index (2024)

We know that a compelling employer brand is one of the most tangible expressions of culture. It’s how you attract and retain people who believe in what you stand for. When your employer brand and culture move in harmony, you create consistency between what you promise and what people experience. That’s where true engagement begins.

Organizations with aligned culture systems are twice as likely to achieve strategic priorities with agility and scale.
Deloitte Insights, Global Human Capital Trends (2024)

Our approach works across people, departments, and borders. We strengthen connections without flattening the differences that make your organization distinctive.

Our work spans strategy, consultancy, and project management supported by workshops, training and keynotes that inspire action. Everything we do is tailored to your organization and designed to create measurable impact.

At Dandelion Strategies, we believe actively promoting your culture is not a nice-to-have. It is your most enduring advantage.