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A strategy is just a document until you have a clear plan to roll it out to every employee.

The most effective strategists have a low ego. They are committed to results, not to being right.

Validate your strategy early. Without honest feedback and buy-in, even a brilliant plan will fail.

Delays are inevitable. Using them as a strategic pause can be the fastest path to success.

You are not your target group. Stop guessing what they want and start listening to what they need.

Great strategies aren't built in a silo. They are co-created with the team that has to live them.

The most powerful strategy isn't new. It’s what's already there—your strengths, your stories, your people.

Don't solve symptoms. A problem well-defined is half solved. Find the root cause to build a lasting solution.

Without a brief, your project is an orchestra without a score. How to write a brief?