Most organizations don’t struggle because they lack ideas. They struggle because those ideas never become part of the way the organization works.
The Symphony of Strategy brings together ten lessons from more than 25 years of experience in leadership, employer branding, organizational culture and strategy consulting. Rather than presenting another strategic framework, the book explores the practical decisions that determine whether a strategy gains momentum or remains a document.
The principles in this book continue to shape the work we do at Dandelion Strategies today—from strategy execution and organizational culture to leadership, collaboration and organizational transformation.

What you’ll learn
The book explores questions such as:
Get your copy of The Symphony of Strategy today and start orchestrating the future of your organization.
Find this book in libraries worldwide:
The Symphony of Strategy on WorldCat
Every successful strategy starts with a shared understanding of the problem, objectives and success criteria.
Most organizations solve symptoms. Better strategies begin by identifying the underlying problem.
Blog: Understand the problem before crafting solutions (aka preventing doomed strategies)
Existing knowledge, previous strategies and organizational experience are valuable foundations for future change.
Blog: Tap into your organization’s wisdom: it starts with what’s already there
Strategies gain strength when people participate in creating them rather than simply receiving them.
Blog: Strategy as a multi-instrument symphony: why strategy = collaboration
Successful strategies are built on genuine understanding rather than assumptions.
Blog: Escape the echo chamber: you are not your target groups
Delays can become opportunities to strengthen strategy, relationships and execution.
Blog: Anything can become an advantage: use delays to build speed
Testing ideas early improves both the quality of the strategy and the commitment needed to implement it.
The strongest strategies are owned by organizations, not by individual consultants or leaders.
A strategy only creates value when people understand it, adopt it and translate it into everyday work.
Strategy is an ongoing process that requires reinforcement, learning and adaptation.
The Symphony of Strategy captures ten lessons that emerged from years of advising organizations on employer branding, organizational culture and strategy.
Since publishing the book, those ideas have continued to evolve. At Dandelion Strategies, we increasingly focus on a question that sits at the heart of every strategic challenge:
How do you translate strategy into consistent organizational behavior?
That perspective now informs our work on strategy execution, organizational culture, leadership, collaboration, employer branding and organizational transformation. The book provides the foundation; our consultancy applies those principles to today’s organizational challenges.
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