I help organizations turn their culture into a strategic advantage. Not by just writing reports, but by shaping stories that inspire teams, align leadership and deliver measurable results.
I have spent over 20 years in the world of employer brand and organizational culture. For me, it is always about stories. The ones employees tell. The ones leaders live by. The ones that define an organization’s identity. I believe culture is not a set of values on a wall but a living system that influences decisions and behaviors across the organization.
In 2009, I founded Dandelion Strategies, a consultancy focused on building high-performance cultures that work across borders and departments. Since then, I have partnered with ambitious companies such as Booking.com, Philips, BCG, Backbase, bol, GetYourGuide, FrieslandCampina, and Fugro. My methodology combines research, storytelling, and hands-on execution to align culture with business goals and create tangible results.
I bring enthusiasm, curiosity, and focus on results to every project. I enjoy helping teams collaborate, uncover shared purpose, and turn strategy into lasting action. My approach is practical, grounded in real-world experience, and tailored to each client’s unique culture.
I live in Amsterdam but consider the world my playground. I draw inspiration from connecting with other cultures, reading, and visiting museums. Exploring technology and design and nurturing small personal projects, including my home-made limoncello, keeps my thinking creative and expansive. That same curiosity and openness to other perspectives guides everything I do in my work.