Projects & Consultancy
Success isn’t built on employees completing tasks. It’s built on the culture that powers them.
The most resilient organizations know that culture is not a soft value. Instead it’s a strategic system that drives performance, innovation and growth.
At Dandelion Strategies, we help organizations around the world uncover what makes their culture unique and align it with business goals. We connect core values, brand promise, and daily realities to build a culture that employees believe in, leaders can scale and stakeholders can trust.
Culture is not a static concept; it is a compass that keeps strategy, people, and performance aligned for the long term.
We help organizations actively shape and sustain this alignment through research, strategy, and hands-on programs.
Culture, story and employer brand are inseparable.
Many organizations come to us with an employer brand or EVP challenge and discover the real opportunity sits deeper: in leadership alignment, strategic clarity or cultural behaviors. We treat employer brand as a strategic mirror of culture, not a marketing exercise, ensuring that what you promise externally is grounded in what people experience internally.
How we work
A structured, human and practical approach. Designed to create lasting impact.
Culture Definition
Uncover your organization’s DNA and translate it into a culture rooted in real behaviors and values. A culture that inspires performance and belonging.
Cultural Alignment
Design programs that strengthen alignment between strategy, brand and culture, ensuring consistency across teams, countries, and leadership layers.
Employer Brand Strategy
Define or refresh your Employer Value Proposition (EVP) and employer brand as an extension of your culture. We translate values and behaviors into an authentic talent promise ensuring your external story is aligned with daily reality and ready to scale sustainably.
Trusted by ambitious organizations since 2009
We’ve worked with leadership teams and talent organizations around the world to build stronger, more aligned cultures. Clients include Booking.com, Philips, BCG, Heineken, Backbase, Siemens Energy, GetYourGuide, FrieslandCampina, Fugro, and bol, among others.
We tailor our role to your needs: from strategic partner to embedded expert. We can support you with an interim Employer Brand Director/Specialist/Consultant, Culture Consultant, Strategist, Program Manager, Trainer or Business Coach.
Every organization already holds the seeds of its future success in its people, stories and values.
We help you bring them to life.
Example projects:
Engagements typically focus on turning culture into strategic advantage by aligning strategy, behavior and employer brand.
- Define or refresh core values and translate them into observable behaviors that guide decision-making and leadership action
- Clarify and validate your Employer Value Proposition (EVP), and integrate it across the talent experience
- Develop and implement an employer brand strategy aligned with business priorities and organisational identity
- Build or strengthen an employer branding operating model, including team capabilities and governance
- Activate culture during growth, transformation or structural change to sustain performance and alignment
- Design and deliver internal storytelling frameworks that build belief, coherence and engagement
- Improve employee experience through strategic communication and key touchpoint design
- Develop a culture-led content ecosystem and career platform strategy that attracts and retains the right talent