Workshops & Key Notes
I believe knowledge only creates value when it leads to action.
My workshops and keynotes translate insights from global strategy and culture projects into focused, practical sessions that help organizations turn culture into a strategic advantage. Every session is designed to connect strategy to everyday behavior, so participants leave with clarity, alignment, and concrete next steps.
Each year, I lead 10–15 sessions at conferences, leadership offsites, and in-company events. My sessions are known for their clarity, structure, and direct relevance to real business challenges.
No long lectures. No generic frameworks. Just sharp thinking, interaction, and practical tools teams can apply immediately.
How it works
You can choose from proven formats or co-create a session tailored to your organization’s specific goals.
Every engagement starts with a short intake to define the context, audience, and desired outcomes. From there, we design a session that builds shared language, surfaces the right conversations, and helps teams make better decisions together.
Where relevant, sessions build on the ideas from my book The Symphony of Strategy: aligning story, culture, and employer brand so organizations can consistently deliver on their strategy.
Examples of sessions
(offered in English or Dutch)
Culture as strategic advantage
- Company culture: foundations or advanced
- Values as a driver of behavior and performance
- Culture, strategy and story: making the connection visible
Employer Brand & EVP
- Employer Brand & EVP strategy
- Defining your Employer Value Proposition (EVP)
- International and cross-cultural employer branding
Employee Experience & Advocacy
- Referral programs and employee experience design
- Content at scale: creating consistent impact
- From EVP to everyday behavior: turning promises into practice
Sessions can be designed for leadership teams, HR / Employer Brand / Talent Acquisition teams, or mixed audiences during company-wide events.
I’ve designed and delivered sessions for organizations such as Heineken, TNO, Bosch, A+O Metalektro, Poki, Undutchables, Werf-en, Marcus Evans, and the Yacht Builders Association.
Each session draws on more than 20 years of hands-on experience aligning culture, employer brand, and business strategy. The focus is always the same: practical insight that helps teams move forward with confidence.
If you’re looking for a session that creates clarity, alignment, and momentum, let’s talk. Together we can design an experience that helps your team act with purpose and deliver measurable results.
