Workshops & Key Notes
I believe knowledge only matters when it’s shared.
My workshops and keynotes turn insights from global projects into practical, interactive experiences that help organizations turn culture into strategic advantage. Every session is designed to bridge strategy and everyday action so people leave not just inspired, but equipped to make real change.
Each year, I lead around 10–15 sessions at conferences, leadership offsites and in-company events. My talks are known for their energy, storytelling and relevance to real-world challenges.
No long lectures, no corporate clichés. Just clarity, interaction and ideas that stick.
How it works
You can choose from proven sessions or we can co-create a workshop around your organization’s specific needs.
Every engagement starts with a short (virtual) intake to define goals, audience and expected outcomes to ensure participants walk away with practical tools, shared language and new perspectives they can apply the next day.
Where relevant, sessions are built on the ideas from my book, The Symphony of Strategy: aligning story, culture and employer brand so people can actually deliver what the business promises.
Examples of sessions
(offered in English or Dutch)
Culture as strategic advantage
- Company culture: foundations or advanced
- Values as a driver for culture
- Culture, strategy and story: making the connection visible
Employer Brand & EVP
- Employer branding in half a day: everything you need to know
- Defining your Employer Value Proposition (EVP)
- International and cross-cultural employer branding
Employee Experience & Advocacy
- Referral programs and employee experience design
- Content at scale: creating impact with consistency
- From EVP to Everyday Behavior: turning your promises into daily practice
Keynotes and workshops can be tailored for leadership teams, HR / Employer Brand / Talent Acquisition teams, or mixed audiences at company events.
I’ve designed and delivered sessions for organizations such as Heineken, TNO, Bosch, A+O Metalektro, Poki, Undutchables, Werf-en, Marcus Evans, the Yacht Builders Association and many more.
Each workshop is rooted in more than 20 years of experience helping companies align culture, employer brand and business strategy. All powered by a belief that learning should always be engaging, challenging and fun.
If you’re looking for a session that sparks dialogue and drives action, let’s talk. Together, we can design an experience that leaves your team thinking differently and acting with purpose.
